Sampling & decanting: The fragrance trend that should continue
People are not blindly buying fragrances anymore. They are sampling, decanting for friends and/or making a business out of it and companies are catching onto how marketable this is. Here’s why I think it should stay and some retailers I personally use.
A Fragrance nana-issance?!
In a fragrance space where everyone wants to smell like musks or rocket fuel (this is a joke) I want to smell sweet and exciting. When I saw Ellis Brooklyn put out this email image showing they were bringing back banana milkshake I thought…are we having a nana-issance?! Is this year and beyond going to have more fragrances with banana and banana-like notes? I hope so. I am here for it!
2026 fragrance launches I am actually excited about
This will keep growing and I will add links once products release.
Here is my criteria:
The fragrance notes MUST be interesting
It MUST be a brand or company doing something different than their normal output
There will more than likely be over 20,000 releases in 2026 alone I can’t document them all but I can make space for things I want and I think the audience would like to hear me talk about.
Feel free to reference my 25 fragrance notes I feel in love with this year [2025] to learn about notes that I gravitate to.
![25 Fragrance notes I feel inlove in this year [2025]](https://images.squarespace-cdn.com/content/v1/695098c74025d34f7fab6f50/1767744958876-1PFW06ZCVX1H4N6B6XRG/6.png)
25 Fragrance notes I feel inlove in this year [2025]
With the fragrances that I fell in love with with these notes. You’ll easily see I am a gourmand LOVER. I like LOUD, sweet fragrances. I want my fragrances to evoke emotion and WOW my senses.
My focus was to make a list of fragrances that I own, worn, or tested and if its not listed I may tested it and didn’t like it. I hope this helps you to explore new fragrances and find seeminly recognizable notes in fragrances even if the fragrance doesn’t list it as a key note.
The photos are shoppable and earn comissions. I also want to add that I do have EXPENSIVE taste sometimes when it comes to fragrances. Shop sales, find inspired bys, and try not to blind buy even if these notes resonate with you too. Happy shopping!